News

Mike Miller to Atlantic Technology as National Sales Manager

NORWOOD, MA (2/28/17) – Mike Miller has been named as National Sales Manger of the Boston-area loudspeaker manufacturer, Atlantic Technology. The company has been a technology innovator in the design of loudspeakers for home theater, home audio, and architectural audio for the best part of three decades.

Miller is an audio and custom installation sales professional with a 30-year career for prestige brands such as Pioneer, Sanyo, Denon, Logitech, Sony ES, and most recently SIM2.

“We are excited to welcome Mike aboard,” said Jason Marcure, Brand Manager, Atlantic Technology. “Our product mix fits perfectly with his experience, and we have some exciting plans to expand sales in 2017.”

“I’ve watched Atlantic Technology with interest for many years,” said Miller. “They always have innovative products and marketing programs. I look forward to being a part of the team.”

From its inception in 1989, Atlantic Technology’s mission has been to produce home entertainment products that exemplify the very best in both performance and value. The company specializes in high-performance loudspeaker systems for music, home theater, and custom audio/video installation.


Atlantic Technology’s New In-ceiling Speakers Ideal for All Object-Based Theater Sound Technologies

NORWOOD, MA — Atlantic Technology, a leader in loudspeakers for home theater, has announced the first in-ceiling speaker specifically designed to reproduce “object based” elevation channels.

In the last several months, Dolby and Auro (soon to be joined by DTS) have introduced algorithms designed to envelop the home theater listener with a bubble of sound coming from above. All of these formats are modeled on the latest “object-based” sound systems and sound tracks that have been developed to provide the audience with a totally immersive sound field.

The IC-6-OBA contains a high dynamic range 6-inch woofer coupled with a pair of one-inch tweeters designed to produce a “wide scatter.” Most other in-ceiling designs tend to have a narrow dispersion and can create audible “hot spots” to listeners directly the below the speakers. By contrast, the Atlantic IC-6-OBA spreads out the sound field similar to what is actually heard in movie theaters where elevation speakers are usually 30 to 40 feet above the listener.

With the IC-6-OBA, sounds above will move in specific directions without calling attention to themselves as “speakers above your head.”

“It is the closest we can get to a true movie theater experience,” comments Peter Tribeman, Atlantic Technology’s President. “Once you have heard an object-based sound field using IC-6-OBA speakers, it is difficult to go back to standard 5.1 or 7.1 surround sound.”

The IC-6-OBA speakers enter the market in January with a suggested retail price of $325 each.


Atlantic Technology Introduces Revolutionary 44-DA Speaker Module for New Dolby Atmos® Sound Technology

New Atlantic speaker puts the viewer inside the action by creating a true multi-dimensional sonic soundscape

Atlantic Technology today announced the introduction of its revolutionary new 44-DA Dolby Atmos-enabled speaker module for home theater use.

Dolby Atmos is a new technology developed by Dolby Laboratories that adds an unprecedented degree of realism to movie soundtracks. Dolby Atmos is an object based audio format that allows sound mixers to accurately define the specific location of an audio object in a 3 dimensional listening space. This represents a significant departure from the confines and limitations of channel based audio mixing and playback formats. To create the vertical sense of space and layer of sound above the listener that is essential for a lifelike, believable sonic event, the Dolby Atmos renderer in a Dolby Atmos enabled AV receiver adapts the soundtrack to the individual speaker layout in a home theater system. With Dolby Atmos, sound comes alive from all directions, including overhead, to fill the home theater with astonishing power, detail, and depth.

To fully realize the benefit and effect of this multi-dimensional sound technology in the home, and recreate the layer of sound above the listener, specially engineered speakers with extremely precise frequency response and directional sound radiation characteristics are needed. Atlantic Technology chose to develop an attractive compact Dolby Atmos enabled “module” that could be added to its own existing systems or, for that matter, to ANY existing home theater.

The new Atlantic Technology 44-DA Dolby Atmos-enabled loudspeaker module utilizes a 5 ¼” woofer and 1″ silk dome tweeter in a concentric driver array (CDA), firing from the top of the speaker enclosure at a precisely-determined angle, to achieve the optimum effect. Particular attention has been paid to delivering a “controlled acoustic scatter” in an effort to dramatically broaden the sweet spot of the sound reflected by the ceiling, allowing for greater placement flexibility within the listening room.

 


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